[the LUXE & STYLE DESIGNER COLLECTION of AMERICAN STANDARD]

Designing spaces is what I love doing. For me, every room deserves to be showcased, even those areas other people consider too private, like the toilet & bathroom. It is important that t&b's are not only functional & efficient but eco-friendly & stylish, too. And this can only be achieved by choosing the right finishes & fixtures. I was then lucky to be re-acquainted with a brand that's a known leader in bathroom fixtures & fittings & trusted over the years - AMERICAN STANDARD.

Through an invite received from Lixil Corporation, I was among those who attended a blogger engagement in the Molito Lifestyle Building in Alabang last Saturday afternoon, July 19.

Over hearty Italian food catered by Buona Vita Ristorante Italiano,

we had an initial preview of American Standard's Luxe & Style, grand luxury collection.

EXPERIENCE SOPHISTICATION & LUXURY WITH

AMERICAN STANDARD IDS BATHROOM COLLECTION 

A product of the company’s collaboration with designers Achim Pohl and Tomas Feigl of Europe’s world-renowned design house, Artefakt; the IDS Bathroom Collection promises to fulfill the bathroom experience everyone dreams of.    Their philosophy is "The ordinary should be beautiful."  They design products that are well-balanced between form and function and encounter general acceptance far beyond cultural boundaries.

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It has three design variants, each having its own distinct style and personality.   

The IDS Natural Collection is elegant and smooth with rounded corners. Its centerpiece is a one-piece water closet with an elongated bowl.

Undulating lines with rounded-off corners, the IDS Dynamic Collection evokes a sense of sophistication and strength with its sleek full-skirt water closet design, elongated bowl type, and strong flushing system.

The IDS Clear Collection, on the other hand, is confident and refined with sharp lines and a sturdy built.  Its one-piece water closet also has a sleek full-skirt design and a strong siphonic vortex flushing system with a 3 & 4.5 liter per flush option that saves up to 50% of your water consumption.

THE AMERICAN STANDARD ACTIVA COLLECTION -

REDEFINING BATHROOM DESIGN AND COMFORT

American Standard, a class-leading brand in bathroom essentials, collaborated with international designers Achim Pohl and Thomas Feighl to create the Activa Bathroom Suite. The Activa Bathroom Suite offers a balance of subtle curves; soft squares and ovals that help accent a homeowner’s vision for an aesthetically pleasing bathroom experience. Water closets and washbasins are simple, uncluttered, designed for economy, yet packs a punch in the style department through streamlined and clean surfaces resulting to a modern and spacious bathroom interior.

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GO URBAN CHIC FOR YOUR BATHROOM

WITH THE AMERICAN STANDARD VENTUNO COLLECTION

Simple, yet sensual, the Ventuno Collection is designed with the sensibilities of the urban elite in mind. A part of the American Standard Luxury Collection, Ventuno is ideal for those who want to make the most impact in the most minimal way possible. It is standard and encompassing, able to fit and compliment any mood or look a homeowner is looking for.

Designed by award-winning luxurious designer Franco Bertoli—best known for his housing developments and industrial projects, the Ventuno Suite was created to evoke the sophistication of the cultured and urbane. 

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The collection is comprised of washbasins, water closets and shower mixers, each characterized by the classic and sharp lines that the collection is known for. Boxy in shape and counterbalanced with flowing curves, the design of each piece in this collection is unique yet gives a sense of familiarity that any minimalist will appreciate. 

THE ACACIA BATHROOM COLLECTION FROM AMERICAN STANDARD:

A TRADEMARK OF EUROPEAN BATHROOM DESIGN

Thai designer, Khumtong Jansuwan is the genius behind the Acacia collection. He drew inspiration from the emotional characteristics of the east with the natural sensibilities of the Northern Europe. He intended the Acacia to bring a kind of living energy to the bathroom. And with its sleek lines, soft curves and geometric shapes, the Acacia enables every homeowner to create a pristine and orderly look for his or her bathroom.

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GRANDIOSE BY NATURE: THE AMERICAN STANDARD LA VITA COLLECTION

Leading bathroom products brand American Standard has no shortage of design inspirations when it comes to creating its collections. The La Vita is one of the design trends conceptualized by the company – “WILDERNESS.”

Renowned Italian lifestyle designer Ronen Joseph designed the La Vita to enable nature lovers create a natural-looking paradise inside their own bathrooms.  Joseph looked at the distinctive geometry of Mother Nature to imitate its lines and trims in order to create the collection.

From the restaurant, we were taken to the Las Pinas branch of Wilcon Depot for the actual tour & viewing of the bathroom fixtures.

AmericanStandard is the leader in bathroom fixtures and fittings, combining leading technologies and stylish design innovations that bring "comfort of body and mind" advocating the "green" philosophy.  

Some of the distinct features of this collection :

*Minimal water consumption - in 3 & 4.5 liters per flush;

*Top push buttons - either in 3 liters/6 liters or 3 liters/ 4.5 liters per flush

*Anti-bacterial technology for the ceramic glaze

*Full skirt design for easy cleaning

*Soft close seat & cover

And to highlight its Luxe & Style collection launch, American Standard brings you the 'Elegance is Timeless' promo.

A minimum purchase worth Php 30,000 of the participating collections entitles the buyer to a raffle stub, giving them a chance to be one of the winners of a Lucerne Gift Certificate worth P200,000 each. Each gift certificate may be used to buy the luxury watch of their choice from Lucerne Glorietta 4, Lucerne Shangri-La Plaza Mall or Lucerne Ayala Center Cebu.

Included in the promo are wash closets and fittings from Ventuno, Acacia, IDS and La Vita, all of which are part of the American Standard Luxury Collection. 

The Luxe and Style promotion is available in all branches of Wilcon Depot and Wilcon Home Essential stores nationwide and will run from July 12 to October 3, 2014.  To personally view and experience American Standard products, customers can visit showrooms located at leading depots and hardware stores nationwide. 

For more information, visit www.americanstandard.com.ph or like the Facebook fan page at www.facebook.com/AmericanStandard.phi

After the American Standard presentation, we were given free time to look around Wilcon Depot.

Aside from its wide product choices,

customers can also avail of the interior design services offered at the Design Hub. For a fee, you can have a design layout done using a computer software based on your store-purchased finishes & fixtures (imported items only). 

For designers & home enthusiasts alike, Wilcon Depot has been the Filipinos' homebuilding partner for almost 4 decades because of the wide range of home must-haves that it offers. Experience more of what Wilcon has to offer by visiting any of the stores near you.

**About the companies :

LIXIL Corporation is a leading global manufacturer and supplier of building materials and housing equipment solutions operating in over 30 countries for nearly a century.  With its headquarters in Japan, the company boasts of an innovative product line-up ranging from bathroom systems to exterior wall materials and beyond, offering customers all-encompassing solutions for housing-related needs. LIXIL Corporation is the owner of the American Standard brand.  In the Philippines, LIXIL Corporation is represented by LIXIL Philippines Ltd. Co. 

Wilcon Depot is a one-stop shop & a reliable partner of every industry professionals & homeowners in the country. From its humble beginnings as a small hardware shop with limited homebuilding products available, Wilcon, after almost 40 years, is now the most ideal home shopping destination of Filipinos with its endless product choices, strategically located stores nationwide & unparalleled services.