[MAGNUM indulgence]

Finally, we got to try the much talked-about MAGNUM Belgian chocolate-covered ice cream bar. I bought 2 boxes in almond & classic chocolate flavors at Shopwise. A box contains 3 pieces & it costs Php 145.00, roughly Php 50.00 each. A single bar costs Php 60.00 - Php 70.00 at 7-11 stores.

Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark. The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich. 

Brought here in the Philippines by UNILEVER & RFM (Selecta), this premium ice-cream-on-a-stick brand targeted for adults was launched last month. You can buy them in any 7-11 store & selected supermarkets.

multiple packs in one box

premium flavor

brand name & logo etched on the stick

*NOT a paid AD